With a strong background in microeconomics, Ashley brings his unique expertise to the team at the intersection of finance and law. Fascinated by the concept of ‘mechanism design’ and ‘contract theory’, which take an outcomes first approach to designing incentive structures, he applies his skillset to novel client problems by developing creative solutions within the confines of the law to achieve the outcomes desired by his clients.
Highly valued for his niche expertise, Ashley’s practice is nonetheless proudly sector agnostic. He loves working with a diverse range of Start Ups and Scale Ups – from hospitality and aviation to software development and investment funds. Whether he is crafting tax effective incentive schemes to align employees with long term growth or negotiating capital raising strategies, he shines brightest when balancing stakeholder interests to achieve solutions which move businesses forwards.
With his international perspective (which focuses primarily on Singapore, China and the US), Ashley’s advice is frequently sought out by companies seeking to expand in Australia and beyond. From raising initial seed rounds to the B funding stage and beyond, he thrives on guiding young companies through to becoming self-sustaining entities.
One of Ashley’s biggest success stories saw him act throughout the start-up life cycle of sporting events company, whose innovative event design has now become a global showcase sport at the Olympics.
